Like Maslow’s Hierarchy of Needs, an organization has a hierarchy of needs. In 1943, Maslow proposed a theory on human motivation. His theory has five levels: “Physiological,” “Safety,” “Belonging and Love,” “Social” or “Esteem,” and “Self-Actualization” (in this order). These levels describe the pattern through which an individual’s motivations move. Each level must be satisfied before motivation can occur at the next level. The goal is to reach the highest level, of self-actualization.
In the organizational hierarchy of needs, the five levels are “People First,” “Customer Satisfaction,” “Company Culture,” “Continuous Improvement,” and “Innovating and Pioneering.” Like Maslow’s Hierarchy of Needs, the goal of an organization is to mature at each level to move up and reach the highest level, Innovating, and Pioneering
At the People First level, the company is focused on creating a productive and nurturing environment. Employees feel that the company cares, provides the support needed to be successful, and takes care of them. When employees aren’t worrying about themselves, they can focus on the customer. Integral to this level is having the right office space. Cresa brokers and project managers can assist in the selection of the best possible space and converting that space into a powerhouse work environment.
When the People First level is satisfied, the company focuses on Customer Satisfaction. At this level, the company works to delight customers in a consistent, repetitive manner creating raving fans.
The combination of achieving these first two levels leads to creating a Company Culture. Processes are solidified and best practices are shared. Metrics are established and execution discipline is instilled. Employees are trained and the culture is adopted.
